{"id":1087,"date":"2023-06-28T13:38:50","date_gmt":"2023-06-28T13:38:50","guid":{"rendered":"https:\/\/grayharbordigital.com\/?page_id=1087"},"modified":"2023-06-29T17:29:51","modified_gmt":"2023-06-29T17:29:51","slug":"case-study","status":"publish","type":"page","link":"https:\/\/grayharbordigital.com\/case-study\/","title":{"rendered":"Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1087\" class=\"elementor elementor-1087\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ced0557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ced0557\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-03c646b elementor-hidden-desktop\" data-id=\"03c646b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e3de8 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b8e3de8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1024x790.png\" class=\"attachment-large size-large wp-image-1108\" alt=\"\" srcset=\"https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1024x790.png 1024w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-300x231.png 300w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-768x592.png 768w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1536x1184.png 1536w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-2048x1579.png 2048w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1200x925.png 1200w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1600x1234.png 1600w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-900x694.png 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b9efb40\" data-id=\"b9efb40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f57a39a animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f57a39a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Actions Speak Louder Than Words<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f6d3a animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a5f6d3a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gray Harbor Digital Saw Remarkable Growth of Monthly Installs of a Renowned Desktop Extension Brand by 600% in Six Months through Transparency and Optimization.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5e7d0ce elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"5e7d0ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41a3bd7 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"41a3bd7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1024x790.png\" class=\"attachment-large size-large wp-image-1108\" alt=\"\" srcset=\"https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1024x790.png 1024w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-300x231.png 300w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-768x592.png 768w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1536x1184.png 1536w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-2048x1579.png 2048w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1200x925.png 1200w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-1600x1234.png 1600w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/onlinebuyer-1-900x694.png 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe5c810 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"fe5c810\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd0848\" data-id=\"7fd0848\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c77d2cb animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c77d2cb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Gray Harbor Digital\u2019s mission is to foster transparency among brands and partners, while leveraging innovative approaches to unparalleled scalability. By leveraging the power of transparency and consistent optimization through our relationships with distribution partners, we achieved a remarkable 600% growth of monthly installs within a span of just six months. This case study examines the strategies and practices implemented by the company to achieve this impressive result.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f8d318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f8d318\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-311cd58\" data-id=\"311cd58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd04a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3fd04a1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text 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.elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd6d7b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"bd6d7b2\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78cb671\" data-id=\"78cb671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e756e elementor-widget elementor-widget-heading\" data-id=\"53e756e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c985f7 elementor-widget elementor-widget-text-editor\" data-id=\"6c985f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">The desktop extension brand allowed users to enhance their browsing <\/span><span dir=\"ltr\" role=\"presentation\">experience with additional top merchant deals and cash back. However, the\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">program faced several challenges, including low adoption rates in a very\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">saturated market, limited user engagement, and a lack of clear insights into <\/span><span dir=\"ltr\" role=\"presentation\">user preferences and behaviors.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d6efda\" data-id=\"4d6efda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6035dcb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6035dcb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14da640 elementor-widget elementor-widget-counter\" data-id=\"14da640\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-counter .elementor-counter-number-wrapper{display:flex;font-size:69px;font-weight:600;line-height:1}.elementor-counter .elementor-counter-number-prefix,.elementor-counter .elementor-counter-number-suffix{flex-grow:1;white-space:pre-wrap}.elementor-counter .elementor-counter-number-prefix{text-align:right}.elementor-counter .elementor-counter-number-suffix{text-align:left}.elementor-counter .elementor-counter-title{text-align:center;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"600\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">GROWTH<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c2dc3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b3c2dc3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5e2bd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c5e2bd3\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8be3c36 animated-slow elementor-invisible\" data-id=\"8be3c36\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb7323 elementor-widget elementor-widget-image\" data-id=\"5fb7323\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/GoalsIcon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1147\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809610e elementor-widget elementor-widget-heading\" data-id=\"809610e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting Clear Objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58ae11 elementor-widget elementor-widget-text-editor\" data-id=\"c58ae11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">To overcome these challenges and drive growth, Gray Harbor Digital <\/span><span dir=\"ltr\" role=\"presentation\">established clear objectives for the desktop extension brand.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d83052 elementor-widget elementor-widget-text-editor\" data-id=\"8d83052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><span dir=\"ltr\" role=\"presentation\">Their primary\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">goals were to increase user acquisition, enhance user engagement, and\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">maximize qualified program performance.<\/span><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-176834b\" data-id=\"176834b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-173e078 elementor-widget elementor-widget-image\" data-id=\"173e078\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-1024x683.jpg\" class=\"attachment-large size-large wp-image-1115\" alt=\"\" srcset=\"https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-1024x683.jpg 1024w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-300x200.jpg 300w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-768x512.jpg 768w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-1536x1024.jpg 1536w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-2048x1365.jpg 2048w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-1200x800.jpg 1200w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-1600x1067.jpg 1600w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-900x600.jpg 900w, https:\/\/grayharbordigital.com\/wp-content\/uploads\/2023\/06\/business-executives-discussing-with-their-colleagues-whiteboa-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3ba028 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3ba028\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed8859c\" data-id=\"ed8859c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9609f13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9609f13\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52926b2 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"52926b2\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b9f2797\" data-id=\"b9f2797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a02c29 elementor-widget elementor-widget-heading\" data-id=\"7a02c29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementing Transparency<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea3afe elementor-widget elementor-widget-text-editor\" data-id=\"eea3afe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">To address the low adoption rates, Gray Harbor Digital recognized the\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">importance of transparency. They prioritized educating their partners about\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">the benefits and features of the desktop extension brand. This involved\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">providing clear information about the program&#8217;s functionalities, and user\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">acquisition quality. By promoting transparency, Gray Harbor Digital aimed to\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">build trust with its partners (in addition to the desktop extension brand)\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">fostering a positive perception of the program on both sides.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41ab99b\" data-id=\"41ab99b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34dc62b elementor-widget elementor-widget-heading\" data-id=\"34dc62b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consistent Optimization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44532c6 elementor-widget elementor-widget-text-editor\" data-id=\"44532c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Gray Harbor Digital recognized the importance of continuously optimizing the\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">user acquisition campaigns for the desktop extension brand. They <\/span><span dir=\"ltr\" role=\"presentation\">established a dedicated team that worked closely with the distribution <\/span><span dir=\"ltr\" role=\"presentation\">partners. The team conducted regular audits of the program&#8217;s performance, <\/span><span dir=\"ltr\" role=\"presentation\">identified areas for improvement, and implemented iterative enhancements. <\/span><span dir=\"ltr\" role=\"presentation\">This approach allowed them to address poor quality, unqualified user acquisition<\/span><span dir=\"ltr\" role=\"presentation\">\u00a0and unnecessary traffic for the desktop extension brand. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adfa431 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adfa431\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8998df\" data-id=\"b8998df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3718860 elementor-widget elementor-widget-heading\" data-id=\"3718860\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monitoring & \nAnalytics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd07d1 elementor-widget elementor-widget-text-editor\" data-id=\"8cd07d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"p-pdf_iframe__page\" aria-label=\"Page 1\" data-page-number=\"1\"><div class=\"textLayer\"><span dir=\"ltr\" role=\"presentation\">Gray Harbor Digital implemented a robust monitoring and analytics system <\/span><span dir=\"ltr\" role=\"presentation\">to track the performance of the user acquisition campaigns. They used va<\/span>rious tools to collect data on user behavior, including traffic, and user\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">retention rates. This data-driven approach allowed them to identify trends,\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">understand user acquisition preferences, and make data-backed decisions to\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">further optimize the program.<\/span><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-23075f7 animated-slow elementor-invisible\" data-id=\"23075f7\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961e7d6 elementor-widget elementor-widget-heading\" data-id=\"961e7d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f1b74 elementor-widget elementor-widget-text-editor\" data-id=\"c6f1b74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gray Harbor Digital\u2019s dedicated efforts in transparency, optimization, and user acquisition yielded outstanding results. Within a six-month period, the desktop extension brand experienced an <strong>impressive 600% growth<\/strong> in user acquisition. Key metrics such as active users and user retention rates showed significant improvements, validating the success of their strategies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82433c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82433c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1976fe7 animated-slow elementor-invisible\" data-id=\"1976fe7\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76897da elementor-widget elementor-widget-heading\" data-id=\"76897da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee2400 elementor-widget elementor-widget-text-editor\" data-id=\"6ee2400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Gray Harbor Digital&#8217;s case study highlights the power of transparency and consistent<\/span><span dir=\"ltr\" role=\"presentation\">\u00a0optimization in driving growth and success in the desktop extension<\/span><span dir=\"ltr\" role=\"presentation\"> brand. By providing clear information, gathering partner feedback, <\/span><span dir=\"ltr\" role=\"presentation\">\u00a0and optimizing the user acquisition campaigns, they achieved remarkable results<\/span><span dir=\"ltr\" role=\"presentation\">\u00a0within a relatively short timeframe. This case study serves as an <\/span><span dir=\"ltr\" role=\"presentation\">inspiration for other organizations seeking to improve their acquisition programs<\/span><span dir=\"ltr\" role=\"presentation\"> and emphasizes the importance of transparency and ongoing optimization<\/span><span dir=\"ltr\" role=\"presentation\">\u00a0in achieving successful user acquisition campaigns.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-eab0ff0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eab0ff0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1267793\" data-id=\"1267793\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5aaf0d4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aaf0d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a30b27d\" data-id=\"a30b27d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e37fe83 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"e37fe83\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid}.elementor-widget-social-icons 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-bc38f7b\" href=\"https:\/\/www.instagram.com\/grayharbordigital\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-4d69c7c\" href=\"https:\/\/www.linkedin.com\/company\/grayharbor-digital\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab 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Gray Harbor Digital\u2019s mission is to foster transparency among brands and partners, while leveraging innovative approaches to unparalleled scalability. By leveraging the power of transparency and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/grayharbordigital.com\/wp-json\/wp\/v2\/pages\/1087"}],"collection":[{"href":"https:\/\/grayharbordigital.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grayharbordigital.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grayharbordigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grayharbordigital.com\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":91,"href":"https:\/\/grayharbordigital.com\/wp-json\/wp\/v2\/pages\/1087\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/grayharbordigital.com\/wp-json\/wp\/v2\/pages\/1087\/revisions\/1288"}],"wp:attachment":[{"href":"https:\/\/grayharbordigital.com\/wp-json\/wp\/v2\/media?parent=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}